Every retailer runs its own portals, item forms, routing guides, and fee schedules — and every mistake comes off your check. MID holds a verified record of your products and an encoded rulebook for every retailer, and checks each order against both before it ships.
| retailer sku | internal sku | qty | wt lbs | status | |
|---|---|---|---|---|---|
| AMZ-MAT-2PK | → | MATCHA-30G-TIN | 90 | 49.5 | matched |
| AMZ-PUE-100 | → | PUERH-100G-CAKE | 200 | 56.0 | matched |
| AMZ-HIB-50 | → | — | 60 | 0.0 | review |
You landed the account. Then came the vendor portal, the new-item submission forms, the routing guide nobody reads until it fines you, the carton weight caps, the label placement specs, the ASN windows — and the deductions that arrive quietly on your remittance, month after month, that you've stopped bothering to dispute.
One person at your company holds all of this in their head. When they're out, shipments guess.
We learn your products, completely. MID ingests your spreadsheets, price lists, catalogs, and channel listings into one verified record: every SKU, variant, case spec, weight, dimension, certification, and price. Not guessed — checked. You can edit it like a spreadsheet, because it is one.
We encode your retailers' rulebooks. Item-setup forms, routing guides, label specs, and fee schedules go into MID once. Onboarding to a new retailer becomes filling in the gaps, not decoding a 90-page PDF — and when a retailer changes a rule, it's updated in one place.
Every order gets checked before it ships. POs are read automatically, resolved to your internal SKUs, and validated against the retailer's rules — weight caps, case packs, labeling — with anything unmappable flagged for a human instead of guessed. Clean pick list out. Fewer preventable deductions later. And when a retailer files a claim anyway, MID already holds your evidence — the ASN, the labels, the full order record — so disputes take minutes, not afternoons. We can't stop a retailer from inventing a shortage claim — but MID preserves the evidence your team needs to challenge it.
A language model does exactly one job in MID: reading messy documents. Everything that touches your inventory, your money, or a retailer's rules runs on exact, verified logic against your product record. If something doesn't map, MID flags it for review. It never invents a SKU, a weight, or a compliance answer.
Once MID holds the verified brain of your products, each module is a small step, not a new system:
MID is built from firsthand work managing retailer data, purchase orders, fulfillment requirements, and warehouse execution inside a physical-product business.
We're onboarding a small number of pilot brands now. Tell us your retailers and we'll show you how MID would encode their rulebooks against your products.