GS1-128 · 1.02 in
MID·  —  OPERATIONS INTELLIGENCE FOR PHYSICAL-PRODUCT BRANDS PRODUCT DATA · RETAILER ONBOARDING · ORDER VALIDATION
MODULE ONE OF THE OPERATIONS BRAIN

Launch new retailers in days.Catch errors before they ship.

Every retailer runs its own portals, item forms, routing guides, and fee schedules — and every mistake comes off your check. MID holds a verified record of your products and an encoded rulebook for every retailer, and checks each order against both before it ships.

Request a pilot FOR PHYSICAL-PRODUCT BRANDS MANAGING MULTIPLE RETAILERS, DISTRIBUTORS, AND MARKETPLACES
RULEBOOK: IHERB / REV. 08 CASE 04 SKU: MATCHA-30G-TIN · 16.0 IN 12 UNITS / LAYERED PANEL B WEIGHT 38.5 LB / 40 LB MAX CASE PACK 12 / 12 LABEL POSITION PANEL B · UPPER RIGHT ASN DEADLINE PASSED TRANSMITTED 4:42 PM · DUE 6:00 PM DAY-BEFORE VERIFIED READY TO SHIP CHECKED AGAINST IHERB ROUTING GUIDE · REV. 08
FIG. 01 — PRE-SHIPMENT VERIFICATIONEVERY ORDER, BEFORE IT SHIPS
STAGE 1
Disconnected
Your reality today: spreadsheets, PDFs, portals, emails — and one person's memory.
PDFXLSPOR EMLPDFCSV + TRIBAL KNOWLEDGE
STAGE 2
Ingested
MID reads everything — any PO layout, any spreadsheet — and sees the relationships.
PDFXLSPOR EMLPDFCSV
STAGE 3
Organized
Duplicates merge. The same tea under five channel codes becomes one canonical SKU.
PRODUCTSRETAILERSDOCUMENTS MATCHA-30G ← IH-MAT-30 · AMZ-MAT-2PK WHOLE FOODS · IHERB · AMZ VC · UNFI POS · CATALOGS · INVOICES · SPECS
STAGE 4
Verified
Retailer rules attach to every record. Anything that doesn't map is flagged — never guessed.
MATCHA-30G · 0.25 LB · 12/CASE IHERB — CARTON CAP 40 LB · ASN 6PM ✓ VERIFIED CHECK PASSED · 38.5 LB 1 FLAGGED
STAGE 5
Connected
One verified brain. Compliance runs on it first — the rest of the back office follows.
MID RETAILERSWAREHOUSE ACCOUNTINGSUPPLIERS PRODUCTSDISPUTES
FIG. 02 — FROM YOUR MESS TO ONE BRAIN · STAGES 1–4 ARE THE COMPLIANCE PRODUCT STAGE 5 IS WHERE IT GOES
REVIEW REQUIRED — AMZ-HIB-50
PO AMZ-PO-4929 ship to BFI4 · Whitestown IN
retailer skuinternal skuqtywt lbsstatus
AMZ-MAT-2PKMATCHA-30G-TIN9049.5matched
AMZ-PUE-100PUERH-100G-CAKE20056.0matched
AMZ-HIB-50600.0review
3
lines
2
matched
1
flagged
105.5
total lbs
FIG. 03 — PURCHASE ORDER RESOLVER · WORKING PROTOTYPEFLAGGED, NEVER GUESSED
Organic Matcha 30g Tin MATCHA-30G-TIN
CASE SPEC12 / CASE · 0.25 LB ✓
AMAZON VCAMZ-MAT-2PK ✓
IHERBIH-MAT-30 ✓
WHOLE FOODSITEM SETUP FILED ✓
ORGANIC CERTEXP 03·2027 ✓
UNFIPALLET SPEC — REVIEW
EVERY CHECK EARNED — CONFIRMED BY REAL SHIPPED ORDERS, NOT ASSUMED
FIG. 04 — ONE PRODUCT, EVERY CHANNEL, VERIFIED
THE PROBLEM

The part-time job that comes with every retailer

You landed the account. Then came the vendor portal, the new-item submission forms, the routing guide nobody reads until it fines you, the carton weight caps, the label placement specs, the ASN windows — and the deductions that arrive quietly on your remittance, month after month, that you've stopped bothering to dispute.

One person at your company holds all of this in their head. When they're out, shipments guess.

HOW IT WORKS

One brain. Every rulebook.

We learn your products, completely. MID ingests your spreadsheets, price lists, catalogs, and channel listings into one verified record: every SKU, variant, case spec, weight, dimension, certification, and price. Not guessed — checked. You can edit it like a spreadsheet, because it is one.

We encode your retailers' rulebooks. Item-setup forms, routing guides, label specs, and fee schedules go into MID once. Onboarding to a new retailer becomes filling in the gaps, not decoding a 90-page PDF — and when a retailer changes a rule, it's updated in one place.

Every order gets checked before it ships. POs are read automatically, resolved to your internal SKUs, and validated against the retailer's rules — weight caps, case packs, labeling — with anything unmappable flagged for a human instead of guessed. Clean pick list out. Fewer preventable deductions later. And when a retailer files a claim anyway, MID already holds your evidence — the ASN, the labels, the full order record — so disputes take minutes, not afternoons. We can't stop a retailer from inventing a shortage claim — but MID preserves the evidence your team needs to challenge it.

WHY YOU CAN TRUST IT

Extraction reads. Deterministic logic decides.

A language model does exactly one job in MID: reading messy documents. Everything that touches your inventory, your money, or a retailer's rules runs on exact, verified logic against your product record. If something doesn't map, MID flags it for review. It never invents a SKU, a weight, or a compliance answer.

THE ROADMAP

Compliance is module one.

Once MID holds the verified brain of your products, each module is a small step, not a new system:

NOW
Retailer compliance
Onboarding, routing-guide checks before shipment, deduction evidence, PO-to-pick-list.
NEXT
Fulfillment
Cartonization, case labels, packing slips — the warehouse floor, run from the same brain.
THEN
Finance
Invoices and reconciliation pushed to QuickBooks, matched to the same record the warehouse used.
EVENTUALLY
Everything else
Any tool your business adds plugs into the brain instead of re-cleaning your data.
WHO'S BEHIND IT

Built from firsthand operational experience.

MID is built from firsthand work managing retailer data, purchase orders, fulfillment requirements, and warehouse execution inside a physical-product business.

QUESTIONS

The obvious objections, answered.

Is this an ERP migration?
No. MID reads what you already have — spreadsheets, PDFs, QuickBooks — and builds on top. Nothing to rip out.
What if you don't have my retailer yet?
Encoding a new retailer's requirements is part of your pilot. The resulting schema is maintained in MID going forward, with your negotiated terms and company-specific requirements kept private to your account.
Do my staff need training?
No special training. MID works like the spreadsheets your team already knows — anyone comfortable in Excel should feel at home. It was designed alongside the staff of a real warehouse floor, for how they actually work. We guide the initial setup, and every automated result can be reviewed before it touches an order.
Where does my data live?
MID is designed around isolated customer data: private to your account, exportable anytime, never pooled across customers, never used to train anything. Your pricing and product record are your business.
What happens when the internet goes down?
MID is designed local-first: the floor keeps working — orders resolve, lists print, shipments go out — and everything syncs when the connection returns. Built by someone who has shipped offline warehouse software to a real floor.
BUILT FOR THE COMPANIES THAT STILL MAKE AND MOVE THINGS

Landing a new retailer? Bleeding deductions?

We're onboarding a small number of pilot brands now. Tell us your retailers and we'll show you how MID would encode their rulebooks against your products.

Request a pilot
FLAGGED, NEVER GUESSED YOUR DATA IS YOURS — EXPORTABLE ANYTIME BUILT SO YOUR FLOOR KEEPS WORKING — EVEN OFFLINE
MID · WEAREMID.AI · BUILT IN PORTLAND, OREGON · © 2026